乔氏贸易商说他们的民族食品品牌不是种族主义,不会改变什么
通过马克Pygas2020年8月3日,美国东部时间上午8:36发布
Trader Joe's也因其民族食品品牌(包括Trader José和Trader Ming's)而受到批评。超过5000人签署了一份请愿书,呼吁该品牌“从其商店中移除种族主义品牌和包装”。
请愿书解释:
"The grocery chain labels some of its ethnic foods with modifications of 'Joe' that belies a narrative of exoticism that perpetuates harmful stereotypes. For example, 'Trader Ming’s' is used to brand the chain’s Chinese food, 'Arabian Joe' brands Middle Eastern foods, 'Trader José' brands Mexican foods, 'Trader Giotto’s' is for Italian food, and 'Trader Joe San' brands their Japanese cuisine."
在上个月的声明中,Trader Joe表示他们是“在更新旧标签并更换与名称交易乔的任何变化,”添加“,而这种产品命名的方法可能已经植根于包容性的壮丽尝试,我们认识到它现在可能具有相反的效果。“
“虽然这种产品命名的方法可能被植根于包容性的宽度尝试,但我们认识到它现在可能具有相反的效果 - 这是一个与欢迎,奖励客户体验我们努力创造的一天,”声明读。
不想起见,很多人认为这意味着贸易商乔正在发出问题的品牌。
然而,在新的声明该公司建议,请愿书促使我们采取行动的报告不准确。“
该声明继续说,该公司不相信品牌是种族主义者。
“我们想清楚:我们不同意这些标签都是种族主义者。我们没有根据请愿书做出决定。”
The statement continues: "Decades ago, our Buying Team started using product names, like Trader Giotto’s, Trader José’s, Trader Ming’s, etc. We thought then—and still do—that this naming of products could be fun and show appreciation for other cultures. For example, we named our Mexican beer 'Trader José Premium' and a couple guacamole products are called 'Avocado’s Number' in a kitschy reference to a mathematical theory. These products have been really popular with our customers, including some budding mathematicians."
"We constantly reevaluate what we are doing to ensure it makes sense for our business and aligns with customers’ expectations. A couple years ago we asked our Buying Team to review all our products to see if we needed to update any older packages, and also see if the associated brands developed years ago needed to be refreshed. We found that some of the older names or products just weren’t connecting or selling very well; so, they were discontinued. It’s kind of what we do."
贸易乔的解释说,任何与客户共鸣的品牌都将留在货架上。
“最近,我们已经听到许多客户重申,这些名称变化在很大程度上在很大程度上看了他们的意图,因为尝试与我们的产品营销获得乐趣。我们继续进行我们的持续评估,以及与客户共鸣的持续评估,以及与客户共鸣的产品卖得很好,将留在我们的货架上。“
“Trader Joe已经成为一个50多年来的独特,有趣和睦邻的地方。我们期待着为未来几十年来照顾我们美好的客户。”188bet亚洲体育真人亚洲体育官网
不出所料,这一最近的宣布导致了一些关于社交媒体的混合意见。
一个用户写道:“我是西班牙裔,我认为商人何塞和所有人都很可爱。如果有人认为交易员乔是种族主义者,他们从未去过那里。”
还有人补充道:“说真的,Trader Joe的平面设计怎么会不是种族歧视呢!!”
你做了什么决定?